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Purpose of Assignment The purpose of this assignment is to place students in the active role of a marketing manager with a problem threatening the organizations survival. Students will respond to a specific scenario that requires them to address the concepts both critically and creatively to solve the scenarios dilemma. Assignment Steps Resources: Marketing: Ch. 3: pg. 72-92; Ch. 8: pg. 207-227ScenarioChoose a company whose products you are familiar to use as the example for this exercise.Design a mock up (sample) survey to gain primary data about your market.Write a 500 to 700 word essayCite a minimum of two peer-reviewed sources with at least one coming from the textbook.Format your paper consistent with APA guidelinesPurchase the answer to view it
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