Topic:
Levis strauss and managing efficiency in a global supply chain
The essay is about a company called Levis Strauss. Please ensure that you use at least 5 academic sources and use in-text Harvard referencing style Also please ensure that the data is up to date as there were many changes in the company. In the introduction write about: Describe the current type of ownership; e.g. is it a public limited company? If yes, at which stock exchange are they listed? Who is the CEO (manager)? What management style is he/she known for? Can you find information about his / her personality? Any scandals? Which strategy does Levis Strauss follow? Cost leadership? Differentiation through innovation? Market development? Product development? Diversification? Which entry mode does your company use? Why?
Further Guidelines
What are the opportunities and threats in the host country according to your case study?. Have a look into news articles of specialized newspaper, such as the Financial Times, the Economist, and Forbes ***** Focus more on the main body as the introduction can be just 200-290 words long the rest of the words should account for the main body 1000 words and around 100 words for the conclusion.**** In the main body please write about: Main body is the most important part of the essay! What are the advantages and disadvantages of having a high number of diverse suppliers in a diverse range of countries? Which issues did Levis face in the 1990s and how has Levis solved them? What are important factors when choosing suppliers?
How can buyer-supplier relationships be strengthened and integrated? How Levi is approaching these aspects?. See additional readings below: course book Needle, 2015, chapter 11 Carr, A.S., and J.N. Pearson (1999) Strategically managed buyer-supplier relationships and performance outcomes, Journal of Operations Management, 17(5): 497-519. Fisher, M.L. (1997) What is the right supply chain for your product, Harvard Business Review, 75(2): 105-117. Mentzer, J.T., W. DeWitt, J.S. Keebler, S. Min, N.W. Nix, C.D. Smith, and Z.G. Zachariah (2001) Defining supply chain management, Journal of Business Logistics, 22(2): 1-25. Verma, R., and M.E. Pullman (1998) An analysis of the supplier selection process, Omega, 26(6):739-750
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