Creating A Marketing Mix Strategy For Your New Target Market

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Part 1 Tasks: (Week 1–4)For this week, you will build on your Key Assignment Draft by incorporating any peer review comments, instructor comments, and 2 new sections (Part 2 tasks).This final presentation should include all of the previously introduced sections along with the additional section mentioned below. This presentation should be done in a professional and appealing way. It should incorporate a theme, proper supporting graphics (charts, tables, etc.), and it should focus on achieving the bank’s long-term goals as well as your specific objectives. This presentation should be considered as a real-life situation where you are presenting to the bank president and senior management in an attempt for them to approve your recommended strategy. In some ways, you are marketing your marketing plan, so focus on the strong points, especially how your plan will achieve the bank’s long-term strategic goals and your specific marketing objectives.Part 1Components of the marketing plan include the following:Part 2 Tasks: (Week 5)
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