REPORT #3 (20 POINTS) Due: August 12th by 11:59pm Now that youve conducted both secondary and primary research(two reports of converse i upload), gaining a deep understanding of your target audience and client, you will be presenting to the class a creative brief. The information you use to write and present this brief should stem from prior reports. You may also need to do some more secondary research in order to fully complete the brief. Use the Contemporary Creative Brief outline in the Creative Brief reading (the profile i upload) and answer all 9 questions as thoroughly as you can (page 173). This assignment should take the format of a presentation, as if you were pitching this to your creative team and/or client. Therefore, you should use a presentation software (such as PowerPoint) for this report. Here is where you can show off your presentation skills. Get creative! Your presentation should be 8-12 minutes long, max. Also, because this will be presented, please do not try and put all your talking notes in the actual slide. Feel free to write additional information in the Notes section of your PowerPoint, but you will be graded based on the aesthetic of the presentation (dont make it extremely text heavy). Please read 6 weeks info, these are important! Then read the two reports i upload, to complete the ppt , you need to combine the information of two reports to answer the 9 questions!!!
