even when this conformity is provoked by a ? rm. In other words. they may ? nd advertiser-endorsed social in? uence more persuasive and advertiser attempts at emphasizing the power of social in? uence more acceptable than the general population does. This group of users exhibits a very di? erent pattern to that exhibited by the general population. They appear to respond somewhat positively to social advertisingeven when this conformity is provoked by a ? rm. In other words
