This assignment involves writing a case analysis on specialty teas business. Questions 1. You need to perform a SWOT analysis on the company 2. What do you think of STs strategy of selling only to high end retail outlets? 3. ST still maintains a very loyal following for its product.
Case analysis on specialty teas
Questions 1. You need to perform a SWOT analysis on the company 2. What do you think of STs strategy of selling only to high end retail outlets? 3. ST still maintains a very loyal following for its product. How should the company ensure growth, or at least maintenance, of this customer base? 4. How would you characterize the internal communications of the company? 5. What communication habits and behaviors have been established by leadership within the company to date? Evaluate how this communication influences motivation, innovation, and productivity within the company. 6. ST has a relatively complex supply chain, starting with growers in tea producing countries.
Case analysis on specialty teas
Discuss opportunities and challenges for the company in managing this chain. Case Analysis For your case analysis, you will need to conduct a SWOT analysis on the company and answer the questions at the end of the case. This is an overview of the SWOT analysis: SWOT ANALYSIS SWOT analysis is a method for analyzing a business, its resources and its environment. SWOT is commonly used as part of strategic planning and looks at: · Internal strengths · Internal weaknesses · Opportunities in the external environment · Threats in the external environment The key point to remember about SWOT is that: Strengths and weaknesses · Are internal to the business · Relate to the present situation Opportunities and threats · Are external to the business.
Case analysis on specialty teas
Relate to changes in the environment which will impact the business · Another way of looking at opportunities and threats is to envision them as the favorable and unfavorable external trends that a company is facing in the environment. Opportunities are the favorable trends and threats the negative trends. Internal Strengths and Weaknesses · Financial resources, such as cash reserves · Labor and managerial skills, such as the expertise to produce high-technology products or to manage large advertising budgets · Production capacity and efficient equipment · Research and development skills and patents · Control over key raw materials, as in the ownership of energy resources.
Case analysis on specialty teas
Size and expertise of the sales force · Efficient or effective distribution channels and systems · Environmental Threats and Opportunities · The Cooperative Environment (suppliers, resellers, other departments in the firm, sub departments and employees of the marketing department. · The competitive environment. Opportunities in the environment for 1) Acquiring competing firms; 2) offering demonstrably better value to consumers and attracting them away from competitors; and 3) in some cases, driving competitors out of the industry. Also the globalization of business. Competitors do not only come from the domestic arena, but they could be headquartered anywhere.
Case analysis on specialty teas
Technology might provide competitors with an advantage and changing channels of distribution could make your business obsolete. · The economic environment. The state of the macroeconomy. What foreign nations are growing and which ones have remained stagnant. What are the forecasts for the domestic economy? Income distribution, savings, debt and credit availability, outsourcing and free trade. · The social environment: what are some of the major social trends? Some foreign countries (in Asia and Africa) are experiencing an explosion of population while some others (Japan and Europe) are facing a drastic decline of births and a shrinking population.
Case analysis on specialty teas
In the US we have seen changes in family structure, the aging of the population, the ethnic composition of the population, and the movement of people from northern to sunbelt states. · The political/legal environment: How regulated is the business environment? European countries tend to have a lot of regulations, while in the US we have experienced deregulation in recent years. Growth of special interest groups (for example, non-governmental organizations). · The technological environment: changes in technology can assist or harm a business. The introduction of the personal computer was a major threat for IBM. https://youtu.be/jerRxaeUL2M
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