1.Conduct an analysis of the US airlines industry using the appropriate model (name it), and comment on its profit potential. 2.Draw a Strategic Group Map of the airline industry. Clearlylabel the axes, and indicate the various strategic groups that exist within it. Which strategic type would you identify with Southwest Airlines and why? The SGM should be attached. 3. Discuss Southwest Airlines strategy and comment on the key success factors that drive it. 4.What can be concluded from Southwests financial condition over the years covered in the case? Attach a spread sheet showing your work (these will not be counted in the word limit) and comment on the trends in your narrative. 5. Is Southwest Airlines competitive advantage sustainable in the long run? In view of the changed conditions since the case was written, what recommendations would you make for Southwest Airlines?
