15799
Question description
Describe market segmentation and target marketing in a case scenario.
Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format (see Course Documents for the business memo format).
Scenario: The product is a portable multimedia center to be marketed in the U. S. market, called Media Popup made by the start-up company Porttron, Inc. The multimedia center is a glossy compact entertainment box 10X12 and includes a screen with optional additional screen extension that pops out of the right side, computer keyboard that folds down, 4 surround sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker, and includes a subscription to streamed movies, music, and videos for two years for $499. It is available in 3 different colors (black, silver, white).
Business Memo: You are a marketing assistant at Porttron Inc. tasked with providing a business memo (i.e., an internal company document) to the United States (U.S.) executive management team of Porttron Inc. concerning the checklist items provided below.
Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.
Checklist:
1. Identify either a consumer or business market.
2. Describe your bases for segmenting the market (Ex. Demographics).
3. Identify segmentation descriptors (Ex. Age, occupation, income).
4. Explain your rationale for the segmentation descriptors.
5. Describe a target market.
6. Identify a marketing mix (Product, place, promotion, price).
Using a minimum of 2 pages (500 words) in a Microsoft Word® document, write the business memo using the 6th edition APA format and citation style
TermPaperChampions.com is your trusted provider of custom academic papers. Our qualified and highly talented writers are here to complete all your course assignments. Whatever the deadline or level of complexity, you can trust us to deliver.
