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Part 3: Visual Summary of Campaign (PowerPoint Presentation)In lieu of a live presentation to the Board of Directors, your team will provide a PowerPoint presentation (20 slides maximum) summarizing your campaign. This will be the basis of your in-class presentation. Use the information below as a checklist for this portion of the assignment:1. Presents the problem facing Fossil. Describes the problem. Introduces the Big Idea. *Assignment 1 and 32. Presents findings from research to more clearly establish a plan of action. *Assignment 2 3. Describes the strategy and all its components. Tells a comprehensive, but relatively simple story about your plan to help Fossil expand its smartwatches with a budget of $5 million. *Assignment 34. Creative Strategy and Media Plan what will you say and where will you say it? Provide creative samples to make your plan come to life. *Assignment 35. A focus on the outcomes: *Assignment 4a. Think back to the Bing/Jay Z campaign that you watched and the outcomes of that campaign. Highlight things such as: social media likes, increase in number of followers, customer registrations, coupon redemptions, $ per transactions, number of transactions, average lifetime customer value, margins, sales, etc. The possibilities are endless. Impress us!b. Dont settle for just an increase in sales think bigger!6. Brand your team. Leave a lasting impression and a compelling reason to take your plan under careful consideration towards implementation. Sell it!Purchase the answer to view it
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